Overview of Data Protection
General Information
The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data with which you can be personally identified. Detailed information on data protection can be found in our privacy policy listed below this text.
Data Collection on This Website
Who is responsible for data collection on this website?
The data processing on this website is carried out by the website operator. You can find their contact details in the section "Notice concerning the responsible party" in this privacy policy.
How do we collect your data?
Your data is collected on the one hand by you providing it to us. This could be, for example, data that you enter in a contact form. Other data is collected automatically or after your consent when you visit the website by our IT systems. This is primarily technical data (e.g., internet browser, operating system, or time of page access). The collection of this data occurs automatically as soon as you enter this website.
What do we use your data for?
Part of the data is collected to ensure the error-free provision of the website. Other data can be used to analyze your user behavior.
What rights do you have regarding your data?
You have the right at any time to obtain information free of charge about the origin, recipients, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent for data processing, you can revoke this consent at any time for the future. You also have the right, under certain circumstances, to request the restriction of the processing of your personal data. Additionally, you have the right to lodge a complaint with the competent supervisory authority. You can contact us at any time regarding these rights or other questions related to data protection.
Analysis Tools and Third-Party Tools
When you visit this website, your surfing behavior can be statistically analyzed. This happens primarily with so-called analysis programs. Detailed information about these analysis programs can be found in the following privacy policy.
Hosting
External Hosting
This website is hosted by an external service provider (host). The personal data collected on this website is stored on the host’s servers. This may include IP addresses, contact requests, metadata and communication data, contract data, contact details, names, website accesses, and other data generated via a website. The use of the host is for the purpose of fulfilling contracts with our potential and existing customers (Art. 6 para. 1 lit. b GDPR) and in the interest of secure, fast, and efficient provision of our online offering by a professional provider (Art. 6 para. 1 lit. f GDPR). Our host will only process your data to the extent necessary to fulfill its performance obligations and follow our instructions regarding this data.
General information and Mandatory Information
Data Protection
This website is hosted by an external service provider (host). The personal data collected on this website is stored on the host’s servers. This may include IP addresses, contact requests, metadata and communication data, contract data, contact details, names, website accesses, and other data generated via a website. The use of the host is for the purpose of fulfilling contracts with our potential and existing customers (Art. 6 para. 1 lit. b GDPR) and in the interest of secure, fast, and efficient provision of our online offering by a professional provider (Art. 6 para. 1 lit. f GDPR). Our host will only process your data to the extent necessary to fulfill its performance obligations and follow our instructions regarding this data.
Notice Concerning the Responsible
This website is hosted by an external service provider (host). The personal data collected on this website is stored on the host’s servers. This may include IP addresses, contact requests, metadata and communication data, contract data, contact details, names, website accesses, and other data generated via a website. The use of the host is for the purpose of fulfilling contracts with our potential and existing customers (Art. 6 para. 1 lit. b GDPR) and in the interest of secure, fast, and efficient provision of our online offering by a professional provider (Art. 6 para. 1 lit. f GDPR). Our host will only process your data to the extent necessary to fulfill its performance obligations and follow our instructions regarding this data.
Storage Duration
Unless a more specific storage duration is stated within this privacy policy, your personal data will remain with us until the purpose for data processing ceases to apply. If you make a legitimate deletion request or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, the data will be deleted once these reasons cease to apply.
Notice Regarding Data Transfer to the USA and Other Third Countries
We use tools from companies based in the USA or other data protection non-compliant third countries. If these tools are active, your personal data may be transferred to these third countries and processed there. We point out that in these countries, no data protection level comparable to that of the EU can be guaranteed. For example, US companies are required to hand over personal data to security authorities without you being able to take legal action against it. It cannot therefore be ruled out that US authorities (e.g., intelligence services) may process, analyze, and permanently store your data on US servers for monitoring purposes. We have no influence on these processing activities.
Revocation of Your Consent to Data Processing
Many data processing operations are only possible with your express consent. You can revoke consent you have already given at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.
Right to Object to Data Collection in Special Cases and Direct Advertising (Art. 21 GDPR)
If data processing is based on Art. 6 para. 1 lit. e or f GDPR, you have the right to object to the processing of your personal data at any time for reasons arising from your particular situation; this also applies to profiling based on these provisions. The respective legal basis on which processing is based can be found in this privacy policy. If you object, we will no longer process your affected personal data unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights, and freedoms or the processing serves to assert, exercise, or defend legal claims (objection under Art. 21 para. 1 GDPR). If your personal data is processed for direct advertising, you have the right to object at any time to the processing of personal data concerning you for the purposes of such advertising; this also applies to profiling to the extent that it is related to such direct advertising. If you object, your personal data will no longer be used for direct advertising purposes (objection under Art. 21 para. 2 GDPR).
Right to Lodge a Complaint with the Competent Supervisory Authority
In the event of violations of the GDPR, the data subjects have the right to lodge a complaint with a supervisory authority, in particular in the member state of their habitual residence, their workplace, or the location of the alleged violation. The right to lodge a complaint exists without prejudice to other administrative or judicial remedies.
Right to Data Protability
You have the right to have data that we process on the basis of your consent or in fulfillment of a contract automatically delivered to you or a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only be done to the extent technically feasible.
SSL or TLS Encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line. If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Information, Deletion and Correction
Within the scope of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipient, and the purpose of the data processing and, if applicable, a right to correction or deletion of this data. For this purpose and for further questions on the subject of personal data, you can contact us at any time.
Right to Restrict Processing
You have the right to request the restriction of the processing of your personal data. To do this, you can contact us at any time. The right to restrict processing exists in the following cases:
If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
If the processing of your personal data happened/is happening unlawfully, you can request the restriction of data processing instead of deletion.
If we no longer need your personal data, but you need it to exercise, defend, or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
If you have lodged an objection under Art. 21 para. 1 GDPR, a balance must be struck between your and our interests. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.
If you have restricted the processing of your personal data, this data may only be processed - apart from being stored - with your consent or for the assertion, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a member state.
Objection to Advertising Emails
The use of contact data published in the context of the legal notice obligation for sending unsolicited advertising and information materials is hereby rejected. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam emails.
Data Collection on This Website
Cookies
Our internet pages use so-called "cookies". Cookies are small text files and do not cause any damage to your end device. They are either temporarily stored on your device for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted after your visit. Permanent cookies remain stored on your end device until you delete them or your web browser automatically deletes them. In some cases, cookies from third-party companies may also be stored on your end device when you enter our site (third-party cookies). These enable us or you to use certain services of the third-party company (e.g., cookies for processing payment services). Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies are used to evaluate user behavior or display advertising. Cookies necessary for carrying out the electronic communication process (necessary cookies) or for providing certain functions you have requested (functional cookies, e.g., for the shopping cart function) or for optimizing the website (e.g., cookies for measuring web audience) are stored on the basis of Art. 6 para. 1 lit. f GDPR unless another legal basis is specified. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. If consent for the storage of cookies has been requested, the storage of the relevant cookies takes place exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR); consent can be revoked at any time. You can set your browser to inform you about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or generally, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted. Insofar as cookies from third-party companies or for analysis purposes are used, we will inform you separately within this privacy policy and, if necessary, request your consent.
Consent with Borlabs Cookie
Our website uses Borlabs Cookie’s consent technology to obtain your consent to the storage of certain cookies in your browser or the use of certain technologies and to document them in a data protection-compliant manner. The provider of this technology is Borlabs - Benjamin A. Bornschein, Rübenkamp 32, 22305 Hamburg (hereinafter Borlabs). When you enter our website, a Borlabs cookie is stored in your browser in which the consents you have given or the revocation of these consents are stored. These data are not shared with the Borlabs cookie provider. The collected data will be stored until you request us to delete it, delete the Borlabs cookie yourself, or the purpose for data storage no longer applies. Mandatory statutory retention periods remain unaffected. Details on the data processing of Borlabs Cookie can be found at https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/. The use of Borlabs Cookie Consent Technology is intended to obtain the legally required consents for the use of cookies. The legal basis for this is Art. 6 para. 1 lit. c GDPR.
Consent with ConsentManager
Our website uses ConsentManager’s consent technology to obtain your consent to store certain cookies on your device or to use certain technologies and to document them in a data protection-compliant manner. The provider of this technology is Jaohawi AB, Håltegelvägen 1b, 72348 Västerås, Sweden, Website: https://www.consentmanager.de (hereinafter "ConsentManager"). When you enter our website, a connection to the servers of ConsentManager is established to obtain your consent and other declarations regarding cookie use. ConsentManager then stores a cookie in your browser in order to be able to assign the consents given or their revocation. The data collected in this way will be stored until you ask us to delete it, delete the ConsentManager provider cookie yourself, or the purpose for data storage no longer applies. Mandatory statutory retention periods remain unaffected. The use of ConsentManager is intended to obtain the legally required consents for the use of cookies. The legal basis for this is Art. 6 para. 1 lit. c GDPR.
Order Processing
We have concluded a contract for order processing (AVV) with the provider mentioned above. This is a contract required by data protection law, which ensures that this provider only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.
Server Log Files
The provider of these pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
Browser type and browser version
Operating system used
Referrer URL
Hostname of the accessing computer
Time of the server request
IP address
These data are not merged with other data sources. The collection of this data is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website - for this purpose, the server log files must be recorded.
Contact Form
If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provide, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We do not pass on this data without your consent. The processing of this data is based on Art. 6 para. 1 lit. b GDPR, if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if requested. The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory statutory provisions - especially retention periods - remain unaffected.
Inquiry by Email, Telephone or Fax
If you contact us by email, telephone, or fax, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of processing your request. We do not pass on this data without your consent. The processing of this data is based on Art. 6 para. 1 lit. b GDPR, if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if requested. The data sent by you to us via contact inquiries remain with us until you request us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory statutory provisions - especially statutory retention periods - remain unaffected.
Social Media
Facebook Plugins (Like & Share Button)
Plugins of the social network Facebook are integrated on this website. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, the data collected is also transferred to the USA and other third countries according to Facebook. You can recognize the Facebook plugins by the Facebook logo or the "Like button" ("Like") on this website. An overview of the Facebook plugins can be found here: https://developers.facebook.com/docs/plugins/?locale=en_US. When you visit this website, a direct connection is established between your browser and the Facebook server via the plugin. Facebook thereby receives the information that you have visited this website with your IP address. If you click the Facebook "Like button" while logged into your Facebook account, you can link the content of this website to your Facebook profile. This allows Facebook to associate the visit to this website with your user account. We would like to point out that, as the provider of these pages, we have no knowledge of the content of the transmitted data or its use by Facebook. Further information can be found in Facebook's privacy policy at https://www.facebook.com/about/privacy/. If you do not want Facebook to be able to associate your visit to this website with your Facebook user account, please log out of your Facebook user account. The use of Facebook plugins is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the widest possible visibility in social media. If consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; consent can be revoked at any time. Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its transmission to Facebook. The processing by Facebook after the onward transfer is not part of the joint responsibility. The obligations incumbent upon us jointly have been set out in an agreement on joint processing. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the privacy information when using the Facebook tool and for the privacy-compliant implementation of the tool on our website. For the data security of the Facebook products, Facebook is responsible. Data subject rights (e.g., requests for information) regarding the data processed by Facebook can be asserted directly with Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook. The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://en-gb.facebook.com/help/566994660333381 and https://www.facebook.com/policy.php.
Twitter Plugin
Functions of the Twitter service are integrated on this website. These functions are offered by Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland. By using Twitter and the "Re-Tweet" function, the websites you visit are linked to your Twitter account and made known to other users. In the process, data is also transmitted to Twitter. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Twitter. Further information on this can be found in Twitter's privacy policy at https://twitter.com/en/privacy. The use of the Twitter plugin is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the widest possible visibility in social media. If consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; consent can be revoked at any time. Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://gdpr.twitter.com/en/controller-to-controller-transfers.html. You can change your privacy settings on Twitter in the account settings at https://twitter.com/account/settings.
Instagram Plugin
Functions of the Instagram service are integrated on this website. These functions are offered by Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to this website with your user account. We would like to point out that, as the provider of these pages, we have no knowledge of the content of the transmitted data or its use by Instagram. The storage and analysis of the data are based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the widest possible visibility in social media. If consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; consent can be revoked at any time. Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook or Instagram, we and Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its transmission to Facebook or Instagram. The processing by Facebook or Instagram after the onward transfer is not part of the joint responsibility. The obligations incumbent upon us jointly have been set out in an agreement on joint processing. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the privacy information when using the Facebook or Instagram tool and for the privacy-compliant implementation of the tool on our website. For the data security of Facebook or Instagram products, Facebook is responsible. Data subject rights (e.g., requests for information) regarding the data processed by Facebook or Instagram can be asserted directly with Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook. The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://help.instagram.com/519522125107875 and https://en-gb.facebook.com/help/566994660333381. Further information on this can be found in Instagram's privacy policy: https://instagram.com/about/legal/privacy/.
Analysis Tools and Advertising
Google Tag Manager
We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The Google Tag Manager is a tool with which we can integrate tracking or statistics tools and other technologies on our website. The Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. It only serves to manage and play out the tools integrated via it. However, the Google Tag Manager does collect your IP address, which can also be transmitted to the parent company of Google in the United States. The use of Google Tag Manager is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and management of various tools on its website. If consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; consent can be revoked at any time.
Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics enables the website operator to analyze the behavior of website visitors. In doing so, the website operator receives various usage data, such as page views, length of stay, operating systems used, and origin of the user. This data may be compiled by Google into a profile assigned to the respective user or their end device. Furthermore, we can use Google Analytics, among other things, to record your mouse and scroll movements and clicks. Google Analytics also uses various modeling approaches to supplement the data collected and employs machine learning technologies in data analysis. Google Analytics uses technologies that enable the user to be recognized for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is usually transmitted to a Google server in the USA and stored there. The use of this analysis tool is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If consent has been requested (e.g., consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; consent can be revoked at any time. The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
IP Anonymization
We have activated the IP anonymization function on this website. This means that your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.
Browser Plugin
You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en. More information on how Google Analytics handles user data can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.
Order Processing
We have concluded an order processing contract with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic Features in Google Analytics
This website uses the "demographic features" function of Google Analytics to display appropriate advertisements within the Google advertising network to website visitors. This allows reports to be created that contain statements about the age, gender, and interests of the site visitors. This data comes from interest-based advertising from Google as well as visitor data from third-party providers. This data cannot be assigned to any specific person. You can disable this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section "Objection to data collection".
Google Analytics E-Commerce Tracking
This website uses the "E-Commerce Tracking" function of Google Analytics. E-Commerce Tracking allows the website operator to analyze the purchasing behavior of website visitors to improve their online marketing campaigns. This involves collecting information such as the orders placed, average order values, shipping costs, and the time from viewing to purchasing a product. This data may be compiled by Google into a transaction ID assigned to the respective user or their device.
Storage Duration
Data stored by Google at the user and event level linked to cookies, user identifiers (e.g., user ID), or advertising IDs (e.g., DoubleClick cookies, Android advertising ID) will be anonymized or deleted after 2 months. You can find more details at the following link: https://support.google.com/analytics/answer/7667196?hl=en.
Hotjar
This website uses Hotjar. The provider is Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (Website: https://www.hotjar.com). Hotjar is a tool for analyzing your user behavior on this website. With Hotjar, we can, among other things, record your mouse and scroll movements and clicks. Hotjar can also determine how long you stayed with the mouse pointer on a particular spot. From this information, Hotjar creates so-called heat maps, which can be used to determine which website areas are most frequently viewed by visitors. We can also determine how long you stayed on a page and when you left it. We can also determine at which point you abandoned your entries in a contact form (so-called conversion funnels). Furthermore, with Hotjar, direct feedback from website visitors can be collected. This function serves to improve the web offerings of the website operator. Hotjar uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The use of this analysis tool is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If consent has been requested (e.g., consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; consent can be revoked at any time.
Disable Hotjar
If you wish to disable data collection by Hotjar, click on the following link and follow the instructions there: https://www.hotjar.com/opt-out. Please note that Hotjar must be disabled separately for each browser or device. For more information about Hotjar and the data it collects, please refer to Hotjar's privacy policy at the following link: https://www.hotjar.com/privacy.
Order Processing
We have concluded a contract for order processing (AVV) with the provider mentioned above. This is a contract required by data protection law, which ensures that this provider only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.
Google Ads
The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms in Google (keyword targeting). Additionally, targeted ads can be displayed based on the user data available at Google (e.g., location data and interests) (audience targeting). We as website operators can quantitatively evaluate this data by analyzing, for example, which search terms led to the display of our ads and how many ads led to corresponding clicks. The use of Google Ads is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in marketing its service products as effectively as possible. Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.
Google Remarketing
This website uses the functions of Google Analytics Remarketing. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. Google Remarketing analyzes your user behavior on our website (e.g., clicks on certain products) to classify you into certain advertising target groups and then display appropriate web messages to you when you visit other online offerings (remarketing or retargeting). Furthermore, the advertising target groups created with Google Remarketing can be linked to the cross-device functions of Google. This allows interest-based, personalized advertising messages that have been customized based on your previous usage and browsing behavior on one device (e.g., mobile phone) to be displayed on another of your devices (e.g., tablet or PC). If you have a Google account, you can object to personalized advertising under the following link: https://www.google.com/settings/ads/onweb/. The use of Google Remarketing is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in marketing its products as effectively as possible. If consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; consent can be revoked at any time. Further information and the privacy policy can be found in Google's privacy policy at: https://policies.google.com/technologies/ads?hl=en.
Audience Building with Customer Matching
To build audiences, we use customer matching from Google Remarketing, among other things. In this process, we transmit certain customer data (e.g., email addresses) from our customer lists to Google. If the respective customers are Google users and are logged into their Google account, they will be shown appropriate advertising messages within the Google network (e.g., on YouTube, Gmail, or in the search engine).
Google Conversion Tracking
This website uses Google Conversion Tracking. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. With the help of Google Conversion Tracking, Google and we can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were particularly often viewed or purchased. This information is used to compile conversion statistics. We learn the total number of users who clicked on our ads and what actions they performed. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification. The use of Google Conversion Tracking is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If consent has been requested (e.g., consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; consent can be revoked at any time. More information on Google Conversion Tracking can be found in Google's privacy policy: https://policies.google.com/privacy?hl=en.
Facebook Pixel
This website uses the visitor action pixel from Facebook for conversion measurement. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, the data collected is also transferred to the USA and other third countries according to Facebook. This allows the behavior of site visitors to be tracked after they have clicked on a Facebook ad and been redirected to the provider's website. This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized. The data collected is anonymous for us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible, and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage policy. This allows Facebook to place ads on Facebook pages as well as outside of Facebook. This use of the data cannot be influenced by us as the site operator. The use of Facebook Pixel is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in effective advertising measures including social media. If consent has been requested (e.g., consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; consent can be revoked at any time. Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://en-gb.facebook.com/help/566994660333381. Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its transmission to Facebook. The processing by Facebook after the onward transfer is not part of the joint responsibility. The obligations incumbent upon us jointly have been set out in an agreement on joint processing. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the privacy information when using the Facebook tool and for the privacy-compliant implementation of the tool on our website. For the data security of the Facebook products, Facebook is responsible. Data subject rights (e.g., requests for information) regarding the data processed by Facebook can be asserted directly with Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook. For more information, please refer to Facebook's privacy policy: https://en-gb.facebook.com/about/privacy/. You can also disable the "Custom Audiences" remarketing feature in the ad settings at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged into Facebook. If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/en/praferenzmanagement/.
LinkedIn Insight Tag
This website uses the Insight tag from LinkedIn. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
Data Processing by LinkedIn Insight Tag
With the help of LinkedIn Insight Tags, we receive information about the visitors to our website. If a website visitor is registered with LinkedIn, we can analyze, among other things, the professional key data (e.g., career level, company size, country, location, industry, and job title) of our website visitors and better tailor our site to the relevant target groups. Furthermore, with the help of LinkedIn Insight Tags, we can measure whether visitors to our websites make a purchase or perform another action (conversion measurement). Conversion measurement can also be carried out across devices (e.g., from PC to tablet). LinkedIn Insight Tag also offers a retargeting function that allows us to show visitors to our website targeted advertising outside the website, with LinkedIn stating that there is no identification of the advertising recipient. LinkedIn itself also collects so-called log files (URL, referrer URL, IP address, device and browser properties, and time of access). IP addresses are shortened or (if they are used to reach LinkedIn members across devices) hashed (pseudonymized). The direct identifiers of LinkedIn members are deleted by LinkedIn after seven days. The remaining pseudonymized data is then deleted within 180 days. The data collected by LinkedIn cannot be assigned to specific individuals by us as the website operator. LinkedIn will store the collected personal data of website visitors on its servers in the USA and use it as part of its own advertising measures. Details can be found in LinkedIn's privacy policy at https://www.linkedin.com/legal/privacy-policy#choices-oblig.
Legal Basis
The use of LinkedIn Insight is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in effective advertising measures including social media. If consent has been requested (e.g., consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; consent can be revoked at any time. Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.
Objection to the Use of LinkedIn Insight Tag
You can object to the analysis of usage behavior and targeted advertising by LinkedIn at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out. Furthermore, LinkedIn members can control the use of their personal data for advertising purposes in their account settings. To avoid linking data collected on our website by LinkedIn and your LinkedIn account, you must log out of your LinkedIn account before visiting our website.
Order Processing
We have concluded a contract for order processing (AVV) with the provider mentioned above. This is a contract required by data protection law, which ensures that this provider only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.
Newsletter
Newsletter Data
If you would like to receive the newsletter offered on the website, we require an email address from you and information that allows us to verify that you are the owner of the specified email address and agree to receive the newsletter. Further data will not be collected or only on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties. The processing of the data entered in the newsletter registration form is based exclusively on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke your consent to the storage of the data, the email address, and their use for sending the newsletter at any time, for example via the "unsubscribe" link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation. The data you provide for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and deleted from the newsletter distribution list after you unsubscribe from the newsletter or after the purpose has ceased to apply. We reserve the right to delete or block email addresses from our newsletter distribution list at our own discretion within the scope of our legitimate interest according to Art. 6 para. 1 lit. f GDPR. After you have unsubscribed from the newsletter distribution list, your email address may be stored by us or the newsletter service provider in a blacklist to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with the legal requirements for sending newsletters (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). The storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.
Plugins and Tools
YouTube with Enhanced Privacy
This website embeds videos from YouTube. The operator of the pages is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. We use YouTube in enhanced privacy mode. According to YouTube, this mode ensures that YouTube does not store any information about visitors to this website before they watch the video. However, the transmission of data to YouTube partners is not necessarily excluded by the enhanced privacy mode. Thus, YouTube establishes a connection to the Google DoubleClick network regardless of whether you watch a video. As soon as you start a YouTube video on this website, a connection to YouTube's servers is established. In the process, the YouTube server is informed of which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to assign your browsing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account. Furthermore, YouTube may store various cookies on your device after starting a video or use comparable recognition technologies (e.g., device fingerprinting). In this way, YouTube can obtain information about visitors to this website. This information is used, among other things, to collect video statistics, improve user experience, and prevent fraud attempts. Additional data processing operations may be triggered after the start of a YouTube video, over which we have no control. The use of YouTube is in the interest of an appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; consent can be revoked at any time. For more information on YouTube's privacy policy, please see their privacy policy at: https://policies.google.com/privacy?hl=en.
Vimeo without Tracking (Do-Not-Track)
This website uses plugins from the video portal Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA. If you visit one of our pages equipped with Vimeo videos, a connection to Vimeo's servers is established. In the process, the Vimeo server is informed of which of our pages you have visited. In addition, Vimeo obtains your IP address. However, we have set Vimeo so that Vimeo will not track your user activities and will not set any cookies. The use of Vimeo is in the interest of an appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; consent can be revoked at any time. Data transfer to the USA is based on the standard contractual clauses of the EU Commission and, according to Vimeo, on "legitimate business interests". Details can be found here: https://vimeo.com/privacy. For more information on how Vimeo handles user data, please refer to Vimeo's privacy policy at: https://vimeo.com/privacy.
Google Web Fonts (Local Hosting)
This site uses so-called web fonts provided by Google for the uniform display of fonts. The Google Fonts are installed locally. No connection to Google's servers takes place. For more information about Google Web Fonts, see https://developers.google.com/fonts/faq and Google's privacy policy: https://policies.google.com/privacy?hl=en.
Google Maps
This site uses the Google Maps map service. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transmission. If Google Maps is activated, Google may use Google Web Fonts for the uniform display of fonts. When you call up Google Maps, your browser loads the required web fonts into your browser cache to display texts and fonts correctly. The use of Google Maps is in the interest of an appealing presentation of our online offers and easy findability of the places indicated by us on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; consent can be revoked at any time. Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/. For more information on how Google handles user data, please refer to Google's privacy policy: https://policies.google.com/privacy?hl=en.
OpenStreetMap
We use the map service OpenStreetMap (OSM). The provider is the OpenStreetMap Foundation (OSMF), 132 Maney Hill Road, Sutton Coldfield, West Midlands, B72 1JU, United Kingdom. When you visit a website that includes OpenStreetMap, your IP address and other information about your behavior on this website are forwarded to the OSMF. OpenStreetMap may store cookies in your browser or use similar recognition technologies. Furthermore, your location can be recorded if you have allowed this in your device settings - for example, on your mobile phone. The provider of this site has no influence on this data transmission. For details, please refer to the privacy policy of OpenStreetMap at the following link: https://wiki.osmfoundation.org/wiki/Privacy_Policy. The use of OpenStreetMap is in the interest of an appealing presentation of our online offers and easy findability of the places indicated by us on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; consent can be revoked at any time.
Wordfence
We have integrated Wordfence on this website. The provider is Defiant Inc., Defiant, Inc., 800 5th Ave Ste 4100, Seattle, WA 98104, USA (hereinafter Wordfence). Wordfence serves to protect our website from unwanted access or malicious cyber-attacks. For this purpose, our website establishes a permanent connection to the servers of Wordfence so that Wordfence can compare its databases with the accesses made on our website and block them if necessary. The use of Wordfence is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the most effective protection possible of its website against cyber-attacks. If consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; consent can be revoked at any time. Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.wordfence.com/help/general-data-protection-regulation/.
Order Processing
We have concluded a contract for order processing (AVV) with the provider mentioned above. This is a contract required by data protection law, which ensures that this provider only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.
eCommerce and Payment Providers
Processing Data (Customer and Contract Data)
We collect, process, and use personal data only to the extent necessary for the establishment, content, or modification of the legal relationship (inventory data). This is done on the basis of Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures. We collect, process, and use personal data about the use of this website (usage data) only to the extent necessary to enable the user to use the service or to bill for it. The collected customer data will be deleted after the completion of the order or termination of the business relationship. Statutory retention periods remain unaffected.
Data Transfer upon Conclusion of Contract for Services and Digital Content
We transmit personal data to third parties only if this is necessary in the context of contract processing, for example, to the credit institution entrusted with payment processing. Further transmission of the data does not take place or only if you have expressly consented to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes. The basis for data processing is Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.
Credit Checks
For purchases on account or other payment methods in which we make advance payments, we may carry out a credit check (scoring). For this purpose, we transmit your entered data (e.g., name, address, age, or bank details) to a credit agency. On the basis of this data, the probability of a payment default is determined. If there is an excessive risk of payment default, we may refuse the relevant payment method. The credit check is based on contract fulfillment (Art. 6 para. 1 lit. b GDPR) and to avoid payment defaults (legitimate interest under Art. 6 para. 1 lit. f GDPR). If consent has been obtained, the credit check is carried out on the basis of this consent (Art. 6 para. 1 lit. a GDPR); consent can be revoked at any time.
Own Services
Handling Applicant Data
We offer you the opportunity to apply to us (e.g., by email, postal mail, or via an online application form). In the following, we inform you about the scope, purpose, and use of your personal data collected in the course of the application process. We assure you that the collection, processing, and use of your data will be carried out in accordance with applicable data protection law and all other statutory provisions and that your data will be treated in strict confidence.
Scope and Purpose of Data Collection
If you send us an application, we process your associated personal data (e.g., contact and communication data, application documents, notes during job interviews, etc.), insofar as this is necessary to make a decision about establishing an employment relationship. The legal basis for this is § 26 BDSG under German law (initiation of an employment relationship), Art. 6 para. 1 lit. b GDPR (general contract initiation), and - if you have given your consent - Art. 6 para. 1 lit. a GDPR. The consent is revocable at any time. Your personal data will only be passed on within our company to persons involved in processing your application. If the application is successful, the data you submit will be processed on the basis of § 26 BDSG and Art. 6 para. 1 lit. b GDPR for the purpose of carrying out the employment relationship in our data processing systems.
Retention Period of Data
If we are unable to make you a job offer, you reject a job offer, or you withdraw your application, we reserve the right to retain the data you have provided based on our legitimate interests (Art. 6 para. 1 lit. f GDPR) for up to 6 months after the end of the application process (rejection or withdrawal of the application). The data will then be deleted, and the physical application documents will be destroyed. The retention serves in particular as evidence in the event of a legal dispute. If it is apparent that the data will be required after the expiry of the 6-month period (e.g., due to a pending or impending legal dispute), deletion will only take place when the purpose for further retention no longer applies. Longer retention may also take place if you have given your consent (Art. 6 para. 1 lit. a GDPR) or if statutory retention obligations prevent deletion.
Inclusion in the Applicant Pool
If we do not make you a job offer, there may be an opportunity to include you in our applicant pool. If included, all documents and information from the application will be transferred to the applicant pool to contact you in the event of suitable vacancies. Inclusion in the applicant pool is based exclusively on your express consent (Art. 6 para. 1 lit. a GDPR). The submission of consent is voluntary and has no relation to the ongoing application process. The data subject may revoke their consent at any time. In this case, the data from the applicant pool will be irrevocably deleted, provided there are no legal retention obligations. The data from the applicant pool will be irrevocably deleted no later than two years after consent is given.
Our Social Media Presences
Data Processing by Social Networks
We maintain publicly accessible profiles in social networks. The social networks we use in detail can be found below. Social networks such as Facebook, Twitter, etc. can usually comprehensively analyze your user behavior when you visit their website or a website with integrated social media content (e.g., like buttons or advertising banners). Visiting our social media presences triggers numerous data protection-related processing operations. Specifically:
If you are logged into your social media account and visit our social media presence, the operator of the social media portal can assign this visit to your user account.
Your personal data may also be collected under certain circumstances if you are not logged in or do not have an account with the respective social media portal. In this case, data collection takes place, for example, via cookies stored on your end device or by recording your IP address.
With the help of the data collected in this way, the operators of the social media portals can create user profiles in which your preferences and interests are stored. In this way, interest-based advertising can be displayed to you inside and outside the respective social media presence. If you have an account with the respective social network, interest-based advertising can be displayed on all devices on which you are or have been logged in.
Please also note that we do not have control over all processing operations on social media portals. Depending on the provider, further processing operations may therefore be carried out by the operators of the social media portals. Details can be found in the terms of use and data protection regulations of the respective social media portals.
Legal Basis
Our social media presences are intended to ensure the most comprehensive presence possible on the Internet. This is a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. The analysis processes initiated by the social networks may be based on different legal grounds, which must be specified by the operators of the social networks (e.g., consent in the sense of Art. 6 para. 1 lit. a GDPR).
Storage Duration
The data collected directly by us via the social media presence will be deleted from our systems as soon as you request us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies. Stored cookies remain on your device until you delete them. Mandatory statutory provisions - in particular, retention periods - remain unaffected. We have no control over the storage duration of your data, which is stored by the operators of the social networks for their own purposes. For details, please refer directly to the operators of the social networks (e.g., in their privacy policy, see below).
Social Networks in Detail
We have a profile on Facebook. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. The data collected by Facebook is also transferred to the USA and other third countries, according to Facebook. We have concluded an agreement with Facebook on joint processing (Controller Addendum). This agreement defines which data processing operations we or Facebook are responsible for when you visit our Facebook page. You can view this agreement at the following link: https://www.facebook.com/legal/terms/page_controller_addendum. You can adjust your advertising settings independently in your user account. To do so, click on the following link and log in: https://www.facebook.com/settings?tab=ads. The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://en-gb.facebook.com/help/566994660333381. For details, please refer to Facebook's privacy policy: https://www.facebook.com/about/privacy/.
We have a profile on Instagram. The provider is Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://help.instagram.com/519522125107875, and https://en-gb.facebook.com/help/566994660333381. For details on how they handle your personal data, please refer to Instagram's privacy policy: https://help.instagram.com/519522125107875.
We have a profile on XING. The provider is New Work SE, Dammtorstraße 30, 20354 Hamburg, Germany. For details on how they handle your personal data, please refer to XING's privacy policy: https://privacy.xing.com/en/privacy-policy.
We have a profile on LinkedIn. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn uses advertising cookies. If you want to disable LinkedIn advertising cookies, please use the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out. The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs. For details on how they handle your personal data, please refer to LinkedIn's privacy policy: https://www.linkedin.com/legal/privacy-policy.
Youtube
We have a profile on YouTube. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. For details on how they handle your personal data, please refer to YouTube's privacy policy: https://policies.google.com/privacy?hl=en.